From Pride To Humility
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Christ In The C-Suite
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Don't Be Ashamed Of The Gospel
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From Pride To Humility > Walk The Walk > Christ In The C-Suite > Don't Be Ashamed Of The Gospel >
True humility and fear of the LORD lead to riches, honor, and long life.
— Proverbs 22:4
God has chosen your company to begin embracing Jesus Christ, who is the Way, the Truth & the Life
Become Customer-Centric is the Lord’s consultancy, alongside His ministry Become Born-Again
What actually is customer-centricity?
Customer-Centricity is respecting, speaking to and listening to your employees and customers, and adapting your experience to better suit what they are looking for, both now and in the future
Why is this important?
Customer-Centric companies make customers, employees and shareholders happy. They also make the world a happier place - more humility, more respect, more happiness
How do we help you?
We provide you with invaluable insights, strategic recommendations, training and delivery services that will allow you to truly go down the path from being product-led to customer-led
What do we provide for you?
We conduct in-depth, strategic Maturity Audits, deliver training programmes and provide you with hands-on expertise in behavioural understanding, user experience design, customer experience design and strategic consultancy to help transform both your business and your customer experience
Welcome
What are the 4 pillars of customer-centricity?
Our customer-centricity maturity audit provides an in-depth, independent evaluation of the following
critical areas which lead to the long term success of a company seeking to become truly customer-centric.
Strategy & Culture
Tools & Technology
People & Skills
Process & Methodology
Strategy & Culture
This area focuses on how well customer centricity is aligned to the growth strategy of your organisation. It explores what type of culture and mindset the business has, and whether or not there are senior, influential champions who are advocating a truly customer-led culture.People & Skills
This area focuses on what type of appreciation your organisation has towards investing in a multi-disciplinary team to help drive an intelligent customer-led user experience improvement programme. It looks at skill sets including user research, UX design, web development, persuasion and copy writing.
Tools & Technology
This area focuses on the tools and technology your organisation uses to enable a robust customer experience improvement strategy. It includes the web analytics platform, VOC and behavioural insight tools, and what level of resource and skills your organisation has to harness the technology that has been invested in
Process & Methodology
This area focuses on the approach that the business takes to delivery customer experience improvements through a customer-led mindset. It looks at the key characteristics of how hypotheses are created and prioritised, the design process for CX improvements, and how changes to the CX are analysed and learnings gained and shared
What are the 5 levels of maturity in customer-centricity?
Your Customer-Centricity Experts
Paul Rouke
A born-again disciple of Jesus Christ since 2019
Apostle of Christ, running worldwide ministry Become Born-Again
20 years experience working in digital
18 years experience in customer-centricity
10 years experience in CRO
Trainer & consultant for Google Digital Garage
Lecturer at MMU Business School in Customer-Centricity
Ran PRWD for 16 years, working with brands including Nike, Red Bull, Allianz Worldwide, Booking.com
Paul Postance
Over 20 years experience working in digital
Senior level digital transformation specialist
Omnichannel senior-level specialist
£60m+ retail sales growth at Very Group (Shop Direct)
Creates & leads teams to commercial success
Held senior-level roles at brands including Very Group, EE, Virgin Media and Thomas Cook
